Nextdoor Hits 10K Neighborhoods, Gets Me To Stop Running At Night

After I had been running at night for more than a decade, a relatively under-the-radar service called Nextdoor got me to start running during the day. Almost nobody likes to exercise, and for many, overcoming the motivational hump of putting on your shoes and gym clothes can be trying on even the best of days. One evening late in January I had finally overcome this initial barrier to entry, and was just about to stop blogging to do my usual 30-minute nightly sprint when I got the email. “Woman robbed at gunpoint in Dogpatch, San Francisco” the subject line screamed. Unlike many of the emails I constantly receive, this was highly relevant to me, especially because, upon further inspection, the robbery had happened one block from my house. Until this email, I hadn’t given too much thought to Nextdoor, a service that I signed up for at the Allen & Co conference last summer, where co-founder Nirav Tolia?had given a talk about the local social network. The company started out as Fanbase in 2009, and was an attempt to create a user-generated content version of ESPN. Founders Tolia and Sarah Leary decided to pivot around May of 2010, and spent the next four to five months testing out different ideas. Fanbase officially pivoted to Nextdoor in September of 2010, starting out its pilot in Lorelei, a neighborhood in Menlo Park. Now a Facebook for your neighborhood, about half the Fanbase funding ended up carrying over, and Tolia and Leary ended up raising an additional $40.2 million for the new Nextdoor product. Initially enthusiastic, I had also invited my neighbors to use the platform, which had resulted in a de facto neighborhood support group (including the services of a pet psychic) when their adventurous cat Kiki went missing. I wrote a post about it for TechCrunch and then sort of forgot about it, rarely logging on to peruse the listings of free stuff and garage sales. Well I was certainly giving the service some thought now: “What if I had been that woman who was robbed?”"What if I had ventured out of my house just 15 minutes earlier?” I was still in my gym clothes, after so much effort, and feeling antsy from my day of work. Worse, I was now worried about a random stranger I had only heard about through the Internet, and I still needed a run badly.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Xv9XgjwdzKs/

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