Daily Tips for Business: Business Branding

So what is the problem with a USP? Well, there are several, but the most obvious is that a USP only takes into consideration the perspective of the product, service, company, or individual about which it refers. This is soooo 1970's. More specifically, there is no consideration of the customer's perspective!

Source: http://dailytipsforbusiness.blogspot.com/2012/03/business-branding_02.html

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