Strategic Media Planning For A Better Business!

It?s true that everyone want their businesses to be fun, something that you?ll enjoy, something that doesn?t really feel like work. You might be the sort of person that prefers thinking of the creative aspects of your work.

But there comes a time when you need to realize that they?re called business for a reason. You don?t want to think about it, but it?s still important to think about the economic side of your business. You still have to think about how to generate revenue and income for your business. You still need to draw in customers. Without customers, you?re not really a business. You?re just spending a lot of money until you run out and have to close up shop.

So How Do I Get More Customers For My Business?

There are many ways for you to increase your customer base.

But the most reliable is advertising. Advertising gets you your customers. It gets your brand name in the open. It helps people remember that you have the products and services they need. But advertising isn?t just about making commercials and putting up sign posts. Effective advertising takes a lot of thinking.

It?s Time For Strategic Media Planning

Strategic media planning helps you figure out how to properly spend for your ads, and where to place your ads. Strategic media planning enables you to get the best out of your ad budget. Now you have a lot of options for your ad campaigns. With strategic media planning, you better choose where to place your ads.

Traditional ad campaigns focus on old school tri-media, meaning television, radio, and print.

Let?s run through the benefits and disadvantages of each medium. Television, out of traditional tri-media is the most prevalent and most powerful. It reaches a larger audience. According to studies, out of the three traditional mediums, TV is the most influential. It has the power to shape and direct people?s perspectives and opinions. The biggest drawback of TV is the cost. TV airtime is very expensive.

Radio is considered the most creative out of the three. This is because you need to catch the attention and preferences of your audience without the visual element. This is radio?s biggest advantage and drawback.

Print?s biggest advantage over the previous two is time. TV and Radio are fleeting mediums. If your audiences miss out on your ad, then your ad is lost. Print ads stay for a longer time. Your audiences can take longer to process and understand your ads.

The latest addition is online advertising. Online advertising, compared to all other media, is cheaper. It?s easier to put up, easier to maintain, and has longer lives. One of the biggest, if not the biggest, advantage of online advertising is the reach. Once you put it online, it stays online. And it reaches a greater number of people than any other medium.

Strategic media planning can help you benefit from all of these mediums because strategic media planning encourages a multimedia approach to your ad campaigns.

Source: http://business.ezinemark.com/strategic-media-planning-for-a-better-business-7d3044c1311e.html

lymphoma cancer glenn beck cacao cacao spartacus blood and sand starz kiwi